The new channel will be offered to guests on P&O Cruises and Cunard Line ship, streaming in the cruise lines’ 115,000 cabins from this month. The channel will become available to the wider cruise industry at a later date.
Programmes shown on the channel will cover a range of genres, including drama, comedy, factual entertainment and documentaries. Popular soaps such as Eastenders, Holby City and Casualty will be broadcasted.
Zina Neophytou, Vice President, Out of Home, BBC Worldwide said: “There has always been a strong demand for BBC content within the travel and hospitality sectors including cruise ships so launching a bespoke global entertainment channel on MTN TV alongside BBC World News is an obvious step. BBC HD will be the one-stop shop for the best of British TV content.”