Norwegian Cruise Line announced a partnership with Scuderia Ferrari Watches as a part of the entertainment and activities on board Norwegian Joy, its soon to-be-unveiled 3,850 passenger vessel. Norwegian Joy will be Norwegian Cruise Line's first purpose-built ship for the Chinese market, designed to deliver on the promise that guests will enjoy 'First Class at Sea' experiences. Norwegian Joy will home port in Shanghai and Tianjin, following a grand inaugural port tour leading up to a christening ceremony on June 27, led by her Godfather, 'King of Chinese Pop' Wang Leehom.
Ferrari represents fun, passion, and competitive spirit, and this partnership will bring the spirit of the brand to Norwegian Joy's guests. This is the first time Ferrari Watches has partnered on a branded go-kart track and Scuderia Ferrari Watches will be featured in a retail store adjacent to the racetrack.
Norwegian Joy will officially be delivered on April 27 in Bremerhaven, Germany. The ship will then set sail for China, where she will be showcased through a grand inaugural port tour featuring one-day events at the ports of Qingdao, Shenzhen, and Hong Kong, as well as VIP partner cruises from Norwegian Joy's home-ports of Shanghai and Tianjin. This unique showcase tour will give travel agents and valued partners across the region the special opportunity to experience all that Norwegian Joy has to offer leading up to the ship's christening ceremony on June 27, led by her Godfather, 'King of Chinese Pop', Wang Leehom.