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Ambassador Cruise Line is a brand-new cruise line and is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.

Ambassador sails for the British market from London Tilbury with a focus on premium-value. Ambassador Cruise Line’s first ship, Ambience, will sail from Tilbury in Spring 2022. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports, on an ex-UK no-fly range of voyages.
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Ambassador Cruise Line is adult-focused and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.

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