​Growing Trends in the Cruise Industry

The cruise industry is one of the most innovative sectors in the maritime world, constantly evolving and changing, offering new surprises, even for the most experienced cruiser.

Leading cruise lines continue to listen to their customers' needs and feedback, be that the introduction of new technology, or sailing to more exotic or unusual destinations.

​Younger Cruisers
Cruise holidays are often mistaken to be just for grandparents and the retired. However, the average age of a cruise passenger is now less than 50-years old.  Cruise lines are increasingly working hard to appeal to younger demographics, many focusing on the on-board lifestyle and some opting for adults-only ships. Modern day cruises offer amazing cuisine, great nightlife, parties, and without a doubt countless Insta-worthy opportunities on board and ashore!

​Cold-Weather & Expedition Cruises
An ever-growing number of people are becoming eager to travel to cold-weather and distant destinations, such as Norway, the Baltics and of course Antarctica. On a cruise holiday you can visit these unbelievable landscapes, all whilst enjoying the state-of-the-art comforts on board. What's not to like!?

​Solo Cruising
More than ever before, cruisers are choosing to cruise on their own. Cruise holidays are the perfect place to make friends and meet new people. Solo travellers can always be sure of having an equally enjoyable time, as those cruising as a couple, with friends or as a family.

​Growing Use of Onboard Technology
Our busy lives are full of technology, and cruise holidays are increasingly using newer more sophisticated smart technology to enhance the cruise experience. In recent years cruise lines have introduced features such as apps, contact-less cabin door opening, and quicker and easier boarding procedures on embarkation day.

​World Cruises
Once thought to be just for those who had won the lottery, world cruises are booming, with more cruisers than ever before cruising on three- or four-month voyages right around the globe! A world cruise is the ideal way to tick off numerous bucket list destinations in just one trip.

​Environmental Awareness & Commitment
Cruise lines have in recent years grown increasingly aware and conscious of their impact on the environment. Many newer ships are being built to run on greener, less polluting fuels such as liquefied natural gas (LNG), whilst some cruise lines have introduced hybrid battery powered ships. Older cruise ships have also been upgraded to meet the latest standards in the maritime industry, with plenty of cruise lines aiming to reduce or completely cut-out all single-use plastics on board.