The short-lived social impact cruise line, Fathom, has announced it will stop cruise operations in 2017, just one year since it began cruises to Cuba and the Dominican Republic.
The cruise line, owned by parent company Carnival Corporation, started cruises in April 2016 and will end its cruise operations in summer 2017. The cruise line’s only ship, the 704-passenger Adonia will return to P&O Cruises.
The start-up cruise line received noticeably media attention, after it became the first U.S. brand to offer cruises from America to Cuba. However demand and interest in the social impact cruise experience offered by Fathom has proven to be limited.
Although Fathom will stop its cruise operations, it will evolve into a shore excursions company, offering social impact excursions to guests cruising aboard ships operated by the brands owned by Carnival Corporation.