Fred. Olsen Cruise Lines is enjoying another bumper start to the New Year, reporting impressive sales volumes and generating more than £1 million of cruise revenue in a single day.
The impressive sales volume was recorded on 09 January 2017, for the second January in a row! Fred. Olsen Cruise Lines has revealed that almost half of its entire 2017 cruise places have been sold, which is up by over 5%, compared to the same period in 2016.
Neil Herbert, Head of Sales for Fred. Olsen Cruise Lines, said: “We are delighted to be celebrating another £1-million-sales day, for the second year in a row, as part of our ‘Turn of Year’ sales campaign. The first time that we achieved this – aside from on our new cruise season launch – was last year, on Tuesday 19th January 2016, so this phenomenal figure has been reached even earlier this year.
“Whilst we already have a very high guest repeat rate – with over 60% of Fred. Olsen cruisers returning time and time again – we are also attracting a significant number of customers who are ‘new-to-cruise’, or ‘new-to-Fred. Olsen’, who are keen to enjoy a holiday experience on a smaller, more intimate ship, with a relaxed and friendly atmosphere.”
As part of its ‘Turn of Year’ sales campaign, Fred. Olsen Cruise Lines is offering a number of incentives to guests, which are already proving popular. These include drink packages, no single supplements and on shore spending credits.
Fred. Olsen Cruise Lines will be launching its new 2018/19 cruise programme in March 2017.