Norwegian Cruise Line has partnered with Scuderia Ferrari Watches on the first-ever racetrack at sea, debuting on their newest cruise ship designed for China, Norwegian Joy, launching in summer 2017.
Norwegian Cruise Line announced a partnership with Scuderia Ferrari Watches as a part of the entertainment and activities on board Norwegian Joy, its soon to-be-unveiled 3,850 passenger vessel. Norwegian Joy will be Norwegian Cruise Line's first purpose-built ship for the Chinese market, designed to deliver on the promise that guests will enjoy 'First Class at Sea' experiences. Norwegian Joy will home port in Shanghai and Tianjin, following a grand inaugural port tour leading up to a christening ceremony on June 27, led by her Godfather, 'King of Chinese Pop' Wang Leehom.
The two-level Ferrari branded competitive racetrack will be located on the top deck of the ship, where guests may take a thrilling ride in electric go-carts. Up to ten drivers at a time will be able to race each other on the course and have photos taken at the finish line to share with friends and family back home. Guests of Norwegian Joy's The Haven and Concierge class will enjoy a number of complimentary rides as part of the amenities and benefits of their suites and staterooms.
Ferrari represents fun, passion, and competitive spirit, and this partnership will bring the spirit of the brand to Norwegian Joy's guests. This is the first time Ferrari Watches has partnered on a branded go-kart track and Scuderia Ferrari Watches will be featured in a retail store adjacent to the racetrack.
Norwegian Joy will officially be delivered on April 27 in Bremerhaven, Germany. The ship will then set sail for China, where she will be showcased through a grand inaugural port tour featuring one-day events at the ports of Qingdao, Shenzhen, and Hong Kong, as well as VIP partner cruises from Norwegian Joy's home-ports of Shanghai and Tianjin. This unique showcase tour will give travel agents and valued partners across the region the special opportunity to experience all that Norwegian Joy has to offer leading up to the ship's christening ceremony on June 27, led by her Godfather, 'King of Chinese Pop', Wang Leehom.
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